Luis Calderon
Agentic Product Architect | PM Operator | AI Coordination
Agentic product architect and PM operator with a record across $900M TurboTax, $800M Ancestry, and global eBay marketplace. I turn ambiguous AI opportunities into shipped systems: product strategy, specs, coordination loops, evaluation, adoption, and measurable growth.
Seeking Roles In: Principal PM, Director, Group PM, or VP Product roles building agentic AI products, workflow platforms, and human plus AI operating systems.
Professional Experience
Principal Product Manager - AI Systems
Led $900M PLG business serving 4M+ solopreneurs. Shipped AI systems that reduced friction and improved conversion.
Intuit - Principal PM, AI Systems
Detailed Achievements
Led $900M TurboTax Self-Employed business as Principal/Group PM serving 4M+ solopreneurs, freelancers, and gig workers. Managed 4 PMs while staying hands-on across product architecture, experimentation, AI/ML requirements, launch coordination, and operating metrics.
Product-Led Growth & System Coordination
- PLG Motion: Coordinated a pure PLG system serving millions with zero sales team: freemium model, self-service onboarding, lifecycle triggers, and product-driven conversion.
- Decision Architecture: Used cohort analysis, funnel instrumentation, A/B testing, and qualitative signals to identify friction, align teams, and prioritize roadmap tradeoffs.
- Shipping Loop: Turned insights into shipped features that increased freemium-to-paid conversion, reduced drop-off, and improved completion rates.
Shipped 4 AI/ML Product Systems
- Expense Categorization AI: ML model auto-categorizes expenses from receipts/transactions, reducing manual entry 60%+ and improving completion.
- Deduction Finder ML: Predictive algorithm using HITL training identifies missed deductions, increased average refund $1,200+, drove upsell.
- Audit Risk Predictor: ML model predicts IRS audit risk and suggests optimizations, reducing user anxiety and improving trust/retention.
- Document Extraction AI: OCR/AI extracts data from tax documents (W-2s, 1099s, receipts), removing friction and improving conversion.
Impact & Leadership
- Growth: Delivered 10-15% CAGR on $900M+ business through data-driven experimentation and AI features.
- Team Building: Hired and mentored 4 Product Managers focused on PLG and AI/ML.
- Cross-Functional: Coordinated with engineering, design, data science, marketing, hands-on PM leadership.
CEO / CPO - Agentic AI Operator
Operate $3M consumer e-commerce business with AI agents, workflow automation, and lean human coordination loops.
SketchPop - CEO/CPO, Agentic Operator
Detailed Achievements
CEO/CPO of a $3M consumer e-commerce business with 20% margins and a 30-person artist network. Act as product architect and operator across customer experience, Shopify systems, marketing, support, fulfillment, finance, and AI workflow design.
Consumer Growth Operating System
- Funnel Optimization: Analyzed user behavior to identify funnel drop-offs, shipped optimizations improving conversion.
- Retention: Used cohort analysis for repeat purchase drivers, implemented campaigns reducing churn.
- A/B Testing: Ran A/B tests on pricing, bundling, upsells, data-informed decisions to optimize revenue.
Agentic Product & Operations
- AI Operating Partner: Use Claude, GPT-4, and agent workflows to analyze data, draft specs, evaluate tradeoffs, pressure-test ideas, and accelerate decisions.
- Experience Architecture: Design customer experiences from concept to launch using AI to iterate on flows, copy, positioning, edge cases, and operational handoffs.
- Automation: Deployed chatbots and workflow automation for service and operations, reducing manual drag while keeping quality controls in the loop.
Founder & Agentic Product Architect
Advise teams on AI product architecture, agent workflows, evaluation loops, and practical implementation.
GrowthAlchemyLab - Founder
Detailed Achievements
Founded AI product consulting practice advising consumer, e-commerce, and PLG companies on agentic AI strategy and implementation. Specialize in translating AI ambition into product architecture, agent workflows, evaluation loops, adoption plans, and measurable business outcomes.
Agentic Product Strategy & Implementation
- Product Architecture: Advise consumer/PLG companies on AI product strategy, feature prioritization, workflow design, roadmap sequencing, and ROI.
- Agent Workflows: Guide deployment of AI agents, chatbots, workflow automation, HITL controls, and evaluation loops using GPT-4, Claude, Gemini, and Llama.
- Build vs. Buy: Help teams select vendors, define integration paths, specify QA/evaluation, and avoid AI theater that does not ship.
Client Engagements
- E-commerce: AI chatbot deployment for customer service automation (40%+ cost reduction) and personalized recommendations.
- Consumer Products: AI-driven user onboarding, conversion optimization, and retention tools using LLMs.
- Ivo.AI: Product advisor for AI sales automation (SMB/solopreneur focus), AI agent architecture, LLM integration strategy.
Managing Partner & Agentic Systems Architect
Built an operator-led AI organization: agents, memory, governance, workflow automation, and human approval gates.
Epilogue Capital - Managing Partner
Detailed Achievements
Founded and operate an agentic business system across consumer brands. Combines product leadership, operating discipline, AI workflow architecture, human approval gates, and business management.
Agentic Organization & Operations
- Operating Platform: Built agent-supported operating loops across marketing, content, QA, support, fulfillment, reporting, and decision support.
- Agent Governance: Designed approval gates, budget controls, audit trails, and human-in-the-loop checkpoints so automation remains useful and safe.
- Coordinator Role: Coordinate humans, agents, data, and tools into one execution system: define goals, route work, inspect outputs, and close the loop.
- Product Leverage: Apply analytics, AI automation, conversion optimization, and retention systems across portfolio brands.
Director of Product Management
Product analytics and publisher operations platform. Increased engagement 15%.
Doctor.com - Director of PM
Detailed Achievements
Director of Product responsible for product analytics, publisher operations, and reporting platforms serving healthcare providers.
Product Analytics & Reporting
- Provider Engagement: Conceptualized, designed, and launched personalized reporting platform increasing engagement 15% and improving retention.
- Analytics Infrastructure: Developed core analytics metrics, dashboards, and product OKRs, defined reporting architecture and mentored analysts.
- Product Strategy: Defined user personas and value propositions to improve product messaging and feature prioritization.
- Enterprise Integration: Spearheaded enterprise-wide project integrating provider data with partners, improved data accuracy and insights.
Director of Product - Growth
Led growth initiatives for $800M subscription business. Mobile lift of 30%.
Ancestry - Director of Growth
Detailed Achievements
Director of Product for $800M consumer subscription business. Led acquisition, conversion, and growth initiatives for top-of-funnel product experiences and shopping cart optimization.
Product-Led Growth & Conversion
- Abandon Cart: Built and rolled out abandon cart email campaign resulting in 5% revenue lift, data-driven approach to win-back users.
- Mobile Growth: Led mobile app conversion initiative achieving 30% lift in subscriptions through improved onboarding and checkout.
- Shopping Innovation: Designed and shipped new product shopping experiences that improved top-of-funnel conversion.
Cross-Functional Leadership
- Strategy: Defined go-to-market strategy and coordinated integrated marketing planning for subscription business.
- Optimization: Used data analysis and A/B testing to optimize conversion funnel and maximize subscription revenue.
Growth Product Leader
Defined and launched hardware-as-a-service subscription program.
Tile - Growth Lead
Detailed Achievements
Growth product leader/advisor defining and launching innovative hardware-as-a-service subscription/renewal program for consumer IoT product.
Subscription Innovation
- Strategy: Developed business case, financial model, and go-to-market strategy for subscription launch.
- Execution: Defined market requirements and managed creative for product collateral.
- Testing: Conducted extensive qualitative and quantitative A/B testing to gather customer insights.
Product Leader - Payments
Led checkout optimization ($100M+ lift) and payments analytics team.
eBay - Product Leader
Detailed Achievements
Product leader for eBay Payments (checkout, cart, installments) and Customer Connection (My eBay, sign-in, registration) serving massive consumer marketplace at scale.
Marketplace Scale
- $100M+ Lift: Led checkout optimization initiatives achieving +2% conversion improvement.
- Operational Excellence: Reduced checkout defects by 33% through improved quality processes.
- Mobile & Site: Shipped features across mobile and web platforms serving millions of buyers.
Analytics Leadership
- Global Analytics: Led analytics team providing strategic insights for checkout/cart product decisions.
- Team Management: Managed team of 6+ analysts supporting product releases and optimization initiatives.
Management Consultant
Strategy consultant focused on Marketing, Sales, and CRM transformation.
Accenture - Consultant
Detailed Achievements
Strategy consultant focused on Marketing, Sales, and CRM transformation for Tech & Media clients.
- Cost Efficiency: Designed marketing automation solution saving $50-100M in operational costs.
- Process Improvement: Led worldwide marketing process review driving 10% efficiency gain.
- CRM Strategy: Led roadmap for Partner Lead Management CRM implementation.
Co-Founder & Director of Product
Co-founded innovative online e-commerce exchange platform.
Bebarang - Co-Founder
Detailed Achievements
Co-founded innovative online e-commerce exchange platform.
- 0 to 1: Led conceptualization and launch of UI and back-end product platform.
- Growth: Secured seed funding and grew to 20k+ monthly visitors via ROI-driven campaigns.
Product Manager
Led implementation of billing support systems generating over $10M.
Irdeto - Product Manager
Detailed Achievements
- Revenue Generation: Led implementation of billing support systems generating over $10M.
- Product Lifecycle: Guided key modules from use cases through to development and launch.
Product Manager
Designed billing software solution increasing revenues by $75M.
MedImpact - Product Manager
Detailed Achievements
- Impact: Designed billing software solution increasing revenues by $75M in first year.
- Execution: Managed multiple cross-functional teams to define MRDs/PRDs and ship.
Senior Consultant
Led requirements/design for complex IRS system.
Booz Allen - Senior Consultant
Detailed Achievements
- Client Success: Led requirements/design for complex IRS system; secured $15M contract extension.
- Project Mgmt: Managed resources (6-20 reports) for timely completion of $100M project.
Senior Consultant
Analyzed requirements and tested $1B billing system.
Capgemini - Senior Consultant
Detailed Achievements
- Telecom Systems: Analyzed requirements and tested $1B billing system for Nextel.
- Launch Lead: Developed certification plans for go-live; led test teams.
Skills
AI/ML & Tech
Agentic AI, LLMs (GPT-4, Claude), HITL, eval loops, prompt systems, ML Product Mgmt.
Strategy
Product architecture, PLG, cross-functional coordination, P&L Mgmt, GTM Strategy.
Analytics
A/B Testing, Cohort Analysis, Funnel Optimization, SQL.
Consumer
Freemium Models, E-commerce, Subscriptions, Retention.