Data-driven product leader with proven track record across $900M TurboTax, $800M Ancestry, and global eBay marketplace. Currently CPO of $3M e-commerce business. Deep expertise in Product-Led Growth, AI/ML products, and conversion optimization.
Seeking Roles In: Fractional, Consulting & Full-Time VP/Director/Principal Product Leader for Established or Growth-Stage Companies Building with AI.
Professional Experience
Principal Product Manager - AI/ML
Led $900M business serving 4M+ solopreneurs. Delivered 10-15% CAGR through AI innovation.
Intuit - Principal PM
Detailed Achievements
Led $900M TurboTax Self-Employed business as Principal/Group PM serving 4M+ solopreneurs, freelancers, and gig workers. Managed team of 4 PMs and delivered 10-15% CAGR ($100-150M annual growth) through data-driven product decisions and AI-powered innovation.
Product-Led Growth & Data-Driven Execution
- PLG Motion: Pure PLG motion serving millions with zero sales team—freemium model, self-service onboarding, product-driven conversion.
- Data Insights: Analyzed user behavior across millions of sessions using cohort analysis, funnel optimization, A/B testing to identify friction and drive decisions.
- Conversion: Shipped features that increased freemium-to-paid conversion, reduced drop-off rates, improved completion rates using data insights.
Shipped 4 AI/ML Products for Growth
- Expense Categorization AI: ML model auto-categorizes expenses from receipts/transactions, reducing manual entry 60%+ and improving completion.
- Deduction Finder ML: Predictive algorithm using HITL training identifies missed deductions—increased average refund $1,200+, drove upsell.
- Audit Risk Predictor: ML model predicts IRS audit risk and suggests optimizations, reducing user anxiety and improving trust/retention.
- Document Extraction AI: OCR/AI extracts data from tax documents (W-2s, 1099s, receipts), removing friction and improving conversion.
Impact & Leadership
- Growth: Delivered 10-15% CAGR on $900M+ business through data-driven experimentation and AI features.
- Team Building: Hired and mentored 4 Product Managers focused on PLG and AI/ML.
- Cross-Functional: Coordinated with engineering, design, data science, marketing—hands-on PM leadership.
Chief Product Officer (CPO) - AI Transformation
CPO of $3M consumer e-commerce (20% margins). Doubled order volume through AI automation.
SketchPop - CPO
Detailed Achievements
CPO of $3M consumer e-commerce (20% margins, 30-person artist network). Wear multiple hats: solo product leader, marketing, operations, finance. Use AI as decision-making partner for product, marketing, operations.
Data-Driven Consumer Growth
- Funnel Optimization: Analyzed user behavior to identify funnel drop-offs—shipped optimizations improving conversion.
- Retention: Used cohort analysis for repeat purchase drivers—implemented campaigns reducing churn.
- A/B Testing: Ran A/B tests on pricing, bundling, upsells—data-informed decisions to optimize revenue.
AI-Powered Product & Operations
- AI Thought Partner: Use AI (Claude, GPT-4) to analyze data, evaluate options, and pressure test ideas.
- Experience Design: Design new customer experiences from concept to launch using AI to iterate on flows, copy, positioning.
- Chatbots: Deployed AI chatbots for customer service automation, achieving cost reduction while maintaining quality.
Founder & Principal Consultant
Founded AI/ML product consulting practice. Helping consumer/PLG companies achieve 30-50% cost reduction via AI.
GrowthAlchemyLab - Founder
Detailed Achievements
Founded AI/ML product consulting practice advising consumer, e-commerce, and PLG companies on AI strategy and implementation. Specialize in helping companies leverage LLMs and AI agents to drive measurable growth outcomes.
AI Product Strategy & Implementation
- Strategic Advisory: Advise consumer/PLG companies on AI product strategy, feature prioritization, and roadmap development with focus on ROI.
- AI Operations: Guide deployment of chatbots, AI agents, and workflow automation using GPT-4, Claude, Gemini, Llama.
- Build vs. Buy: Help companies evaluate build vs. buy decisions for AI features and select appropriate AI vendors/platforms.
Client Engagements
- E-commerce: AI chatbot deployment for customer service automation (40%+ cost reduction) and personalized recommendations.
- Consumer Products: AI-driven user onboarding, conversion optimization, and retention tools using LLMs.
- Ivo.AI: Product advisor for AI sales automation (SMB/solopreneur focus)—AI agent architecture, LLM integration strategy.
Managing Partner
Investment firm acquiring and operating profitable consumer/SMB businesses. Hands-on product leadership.
Epilogue Capital - Managing Partner
Detailed Achievements
Founded investment firm focused on acquiring and operating profitable consumer/SMB businesses. Hands-on operator approach combining product leadership with business management.
Portfolio Management & Operations
- SketchPop Acquisition: Acquired custom art e-commerce business, scaled to $3M revenue with 20% margins through AI-powered product innovation.
- Investment Thesis: Focus on consumer/SMB businesses with strong unit economics where product improvements and AI can drive growth.
- Hands-On Leadership: Act as product leader/CEO for portfolio companies, applying product management expertise to drive growth.
- Operational Improvements: Implement data analytics, AI automation, conversion optimization, and retention strategies across portfolio companies.
Director of Product Management
Product analytics and publisher operations platform. Increased engagement 15%.
Doctor.com - Director of PM
Detailed Achievements
Director of Product responsible for product analytics, publisher operations, and reporting platforms serving healthcare providers.
Product Analytics & Reporting
- Provider Engagement: Conceptualized, designed, and launched personalized reporting platform increasing engagement 15% and improving retention.
- Analytics Infrastructure: Developed core analytics metrics, dashboards, and product OKRs—defined reporting architecture and mentored analysts.
- Product Strategy: Defined user personas and value propositions to improve product messaging and feature prioritization.
- Enterprise Integration: Spearheaded enterprise-wide project integrating provider data with partners—improved data accuracy and insights.
Director of Product - Growth
Led growth initiatives for $800M subscription business. Mobile lift of 30%.
Ancestry - Director of Growth
Detailed Achievements
Director of Product for $800M consumer subscription business. Led acquisition, conversion, and growth initiatives for top-of-funnel product experiences and shopping cart optimization.
Product-Led Growth & Conversion
- Abandon Cart: Built and rolled out abandon cart email campaign resulting in 5% revenue lift—data-driven approach to win-back users.
- Mobile Growth: Led mobile app conversion initiative achieving 30% lift in subscriptions through improved onboarding and checkout.
- Shopping Innovation: Designed and shipped new product shopping experiences that improved top-of-funnel conversion.
Cross-Functional Leadership
- Strategy: Defined go-to-market strategy and coordinated integrated marketing planning for subscription business.
- Optimization: Used data analysis and A/B testing to optimize conversion funnel and maximize subscription revenue.
Growth Product Leader
Defined and launched hardware-as-a-service subscription program.
Tile - Growth Lead
Detailed Achievements
Growth product leader/advisor defining and launching innovative hardware-as-a-service subscription/renewal program for consumer IoT product.
Subscription Innovation
- Strategy: Developed business case, financial model, and go-to-market strategy for subscription launch.
- Execution: Defined market requirements and managed creative for product collateral.
- Testing: Conducted extensive qualitative and quantitative A/B testing to gather customer insights.
Product Leader - Payments
Led checkout optimization ($100M+ lift) and payments analytics team.
eBay - Product Leader
Detailed Achievements
Product leader for eBay Payments (checkout, cart, installments) and Customer Connection (My eBay, sign-in, registration) serving massive consumer marketplace at scale.
Marketplace Scale
- $100M+ Lift: Led checkout optimization initiatives achieving +2% conversion improvement.
- Operational Excellence: Reduced checkout defects by 33% through improved quality processes.
- Mobile & Site: Shipped features across mobile and web platforms serving millions of buyers.
Analytics Leadership
- Global Analytics: Led analytics team providing strategic insights for checkout/cart product decisions.
- Team Management: Managed team of 6+ analysts supporting product releases and optimization initiatives.
Management Consultant
Strategy consultant focused on Marketing, Sales, and CRM transformation.
Accenture - Consultant
Detailed Achievements
Strategy consultant focused on Marketing, Sales, and CRM transformation for Tech & Media clients.
- Cost Efficiency: Designed marketing automation solution saving $50-100M in operational costs.
- Process Improvement: Led worldwide marketing process review driving 10% efficiency gain.
- CRM Strategy: Led roadmap for Partner Lead Management CRM implementation.
Co-Founder & Director of Product
Co-founded innovative online e-commerce exchange platform.
Bebarang - Co-Founder
Detailed Achievements
Co-founded innovative online e-commerce exchange platform.
- 0 to 1: Led conceptualization and launch of UI and back-end product platform.
- Growth: Secured seed funding and grew to 20k+ monthly visitors via ROI-driven campaigns.
Product Manager
Led implementation of billing support systems generating over $10M.
Irdeto - Product Manager
Detailed Achievements
- Revenue Generation: Led implementation of billing support systems generating over $10M.
- Product Lifecycle: Guided key modules from use cases through to development and launch.
Product Manager
Designed billing software solution increasing revenues by $75M.
MedImpact - Product Manager
Detailed Achievements
- Impact: Designed billing software solution increasing revenues by $75M in first year.
- Execution: Managed multiple cross-functional teams to define MRDs/PRDs and ship.
Senior Consultant
Led requirements/design for complex IRS system.
Booz Allen - Senior Consultant
Detailed Achievements
- Client Success: Led requirements/design for complex IRS system; secured $15M contract extension.
- Project Mgmt: Managed resources (6-20 reports) for timely completion of $100M project.
Senior Consultant
Analyzed requirements and tested $1B billing system.
Capgemini - Senior Consultant
Detailed Achievements
- Telecom Systems: Analyzed requirements and tested $1B billing system for Nextel.
- Launch Lead: Developed certification plans for go-live; led test teams.
Skills
AI/ML & Tech
LLMs (GPT-4, Claude), HITL, AI Ops, Prompt Engineering, ML Product Mgmt.
Strategy
PLG, Cross-Functional Leadership, P&L Mgmt, GTM Strategy.
Analytics
A/B Testing, Cohort Analysis, Funnel Optimization, SQL.
Consumer
Freemium Models, E-commerce, Subscriptions, Retention.